the brief

How can you create a more effective book jacket?

Branding                                 Advertising                                  Human-Centred Design                                  3D Modelling                                                    Animation                                                   

the solution

‘White teeth by zadie smith’

White teeth is a book which discusses the story of two wartime friends and the relationships with women in their lives. Throughout the book, a coin is flipped which dictates the decision made. I capitalised on this as a graphic device which I used within the book jackets and the campaign.

flat plan book jackets

This shows the flat plan of how the book jackets will look. The limited edition book jacket will have a physical coin which is added to cover the coin which attaches to the book via magnet but is detachable.

digital visuals of this book jacket

White Teeth is a book that discusses the story of two wartime friends and the relationships with women in their lives.

the users

“Zadie Smith is a British author, essayist and professor of creative writing. She was born in North London in 1975. Her father is a working-class Caucasian English man and her mother is a Jamaican immigrant. Since childhood she got absorbed in every book.”

the details

The concept for this book revolves around the tangible asset which is a coin. Within the story, the two main characters flip a coin to dictate decisions. I used this insight as a key factor within my branding of the book jackets.

the future

This asset of the coin being flipped to make decisions, can be expanded and used within modern-day living as a response to this book. Also, the creation of this 3d printed coin means that this coin could be created and released as a tangible currency.

Interactive billboard

This is an interactive billboard I came up with which visualise the flipping of a coin. The coin is mounted via a private point in the middle which allows members of the public to spin it.

behind the scenes:

the journey of the creation of the coin

This is a collection of visuals that show the key steps within my journey in creating the 3d coin, that I went on to create my final outcome.

  • creating a vector map

  • Building the coin in 3d

  • Coin stl file

  • first render testing colours and textures

  • Final physical coin in Bangladesh

  • final coin in Jamaican

  • final coin render on background

years, the end to human rights incarceration>