the brief

How can you create real change to impact the issue of human rights incarceration? 

Branding                                          Advertising                                          Lenticular Animation                                      UI/UX Design                                        Typography                                                    

the solution: 

‘YEAR, THE END TO HUMAN RIGHTS INCARCERATION’

YEAR, THE END TO HUMAN RIGHTS INCARCERATION, is the movement that aims to stop human rights incarceration shown through a brand identity, a website, and a campaign. The concept for the campaign is to highlight that people can walk past it. You cant do this when you are incarcerated. Making people question something they take for granted, freedom.

the users

I aim to bring awareness to the issue of human rights incarceration. By bringing forward the names, faces and stories of the people who are defending your human rights. The user for this movement aims to be global via the use of interchangeable languages and the posters being both in English and the languages of the location of sentencing.

the details

Our purpose is to change the way we think about people’s opinions and voices, strengthening voices and challenging narratives. Our vision is to create a united front and battle for change surrounding our issue.Our mission is to stop the incarceration of human rights defenders, allowing people to voice opinions regarding the governing of where they live.

the future

The future of this movement is to global awareness of this issue and law put in place worldwide that means you cannot be incarcerated for defending human rights. Supporting this I would want the brand ‘Years’ to be globally renowned and to strike this important message and conversation.

The years website

This is where people go to create real change. It has information about the cause and information about real people’s stories. there is an interactive feature which is called act now which shows current events and resources people can use to help end human rights incarceration.

linked via the qr code

Our truth - this is the page where you get insight into what we aim to solve and understand a bit about the mission of ‘Years’.

Our story - this is the page where you learn about the stories and experiences of real people who have been incarcerated for defending human rights.

behind the scenes:

a concise version of my project journey

This is a collection of visuals that show the key steps within my journey, that I went on to create my final outcome.

  • Letter press blocks

  • Creating chains out of type

  • prison bar typography

  • initial poster visualisation

  • experimental poster visualisation

  • Persian typography - the location of incarceration

  • final Persian poster part 1

  • final Persian poster part 2

  • final English poster part 1

  • final English poster part 2

  • visualation of lenticular

  • physical mockup right

  • physical mockup straight on

  • physical mockup left

  • lenticular on railings

  • lenticular photographed on steel

  • urban visualisation

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