the brief

How can you positively change people’s current mindset towards the medical field?

Branding                            Advertising                            Human-Centred Design                             3D Modelling                            Animation                            Photography                        

the solution:

‘the placebo’

I created ‘The Placebo’ which is an Exploration into changing the mindset and perception of the medical field encouraging a natural solution to recovery. The concept of ‘The Placebo’ encourages a positive mindset, replicating the feeling of luck in situations which may not feel lucky. This concept is visualised through a channel four documentary which tracks the journey through this medical movement.

Channel 4 navigation

This is the visualisation of how the Channel 4 documentary would be navigated via the Channel 4 on-demand app. This not only shows how the documentary would look but also summarizes the overall content of each episode within this documentary series.

Channel 4 documentary trailer

The Placebo although a powerful concept needed a system to show its journey and on further research of how to best communicate this issue I concluded on the advertising to be done via a channel 4 documentary.

the users

This concept is rooted in changing the mindset of people about the medical field. When asking people about, how they feel in a hospital? The response was they associate it with being ill and feeling unwell. So I researched how a mindset can change a person’s psychological response. This concluded that a negative environment will create a negative psychological response.

the details

The placebo effect is when a person’s physical or mental health appears to improve after taking a placebo or ‘dummy’ treatment. What this shows is the physiological effects of the medicine can sometime out way the physical response to the medicine.

I wanted to create a concept that harnessed this psychological response as a positive. To create quicker recovery times and change the perception of medical environments.

the future

To motivate this mindset movement I have created this interactive poster campaign which will be located throughout the medical and public environment. This campaign is interactive, where it recreates the tattoo effect via a filter that can be put on anyone's face anywhere. This creates a way to track the experience and interaction with ‘The Placebo’ movement.

‘The placebo’ poster campaign

Scan the Zapworks logo and become a part of the campaign.

platform ADVERTISING

The primary way of watching Channel 4 content is either on television or on the Channel 4 app. But Channel 4 has other forms of advertising such as youtube where they can upload full-length content or shorts or other ways. They also use Instagram as a way to promote shows through the use of humor.

behind the scenes:

the journey of the placebo from idea to outcome

This is a collection of visuals and key descriptions that tell the key steps within my journey in creating ‘The Placebo’. It shows the ideation iteration the brand strategy and more.

  • BAck and front cover

  • Context page

  • chapter one: researching luck

  • my starting word: luck

  • types of luck

  • Visualisation of luck all around the world

  • chapter two: the design journey of luck

  • how can luck impact peoples lives

  • lucky formula which creates a grid

  • chapter three: deap dive into luck

  • the world of luck

  • the visual ascetic of luck

  • chapter four: speculative lucky route

  • chapter five: luck as a drug

  • chapter six: what if luck held all the power

  • chapter seven: development of luck as a drug concept

  • scientific visuals of luck within medicine

  • Luck within medical equipment

  • Visualisation and prototyping

  • chapter eight: the creation of my finalised outcome

  • Research into the placebo

  • Research into existing companies and channel 4

  • Visualisation of 'the placebo'

  • Chapter nine: the final outcome

  • channel 4 documentary episode one

  • channel 4 documentary all episodes

  • channel 4 documentary

  • channel 4 documentary trailer storyboard

  • 'the placebo' advertising

  • Finalised prototypes

  • evaluation

Ocean Gardens campaign>

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